Search engine optimization or SEO is a general subject. There are aspect or factors that needs to be considered if you are practicing or making this as a profession. Factors like on-page and off page(commonly referred to as inbound quality linking).
Off page optimization is not also an easy task, since you have to be good and have a budget on doing so. Some points to consider is link baiting, meaning creating a natural inbound links to your site. One Example is by doing Internet Contest,or offering incentives to your visitors.
Promotion is another key on off-page or even submitting to
Internet Quality Web Directory. This will surely help you a lot on doing SEO to your site.
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